Thursday, July 29, 2010

LANCASTER FESTIVAL makes the most of its AMERICAN PRIZE win.

Lancaster, Ohio's Lancaster Festival Orchestra and music director Gary Sheldon are making the most of recent wins in The American Prize Orchestral Performance and Conducting categories.

David Katz, chief judge of The American Prize, has been interviewed no fewer than three times by Ohio media concerning the Lancaster Festival and Maestro Sheldon's awards, most recently for a special arts edition of Ohio Magazine. This week, the Festival purchased four The American Prize Signature Batons for use by Sheldon at festival concerts this summer. The batons will later be raffled off as a fund-raiser. The American Prize logo and official seal (above) feature prominently on the festival website and in printed materials, as do quotes from The American Prize judges and from the winners themselves. See the festival website:

"We are delighted to see the Lancaster Festival make the most of their The American Prize win," said Katz. "We of course contact media on behalf of winners, post to our website, weblog and new YouTube channels, but when an ensemble such as the Lancaster Festival also trumpets their achievement to the media, to their subscribers and patrons, it makes winning The American Prize all the more valuable.

Here are some more ideas to make the most of your achievement as winner, runner-up or finalist:

1. Use The American Prize logo and official seal (sent recently by email) in your online and printed materials, including brochures, programs, posters and newsletters.

2. Be sure all the media in your area are aware of your success. Don't forget to highlight your win on facebook pages, websites and blogs. Feel free to link your site to the announcement of your prize here on this blog.

2. Consider purchasing exclusive The American Prize gifts for your members, to auction, or to sell at your performances. (An order form is available on our website). One ensemble bought tee-shirts for its entire membership, another, music totes for the office staff, a third purchased a baton to present to their music director. Individuals can of course purchase items for themselves as well. Remember that proceeds from the sale of all The American Prize merchandise directly supports the non-profit competitions.

3. Mr. Katz is always happy to give interviews to local media about winning performances and the importance of the competition. Just call the office (203) 746-2694 or email:

4. Send us news of your success. We will soon publish a list of links to websites, newstories and blogs that feature winners, runners-up and finalists for The American Prize. 

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