Friday, March 17, 2017

WINNERS: The American Prize in Arts Marketing, 2016-17

The American Prize is honored to announce the winner and runner-up of  The American Prize in Arts Marketing, 2016-17.  Congratulations!

The American Prize in Arts Marketing recognizes and rewards the best marketing campaigns by performing arts organizations in America, based on submitted applications from professional or community groups. The contest seeks evidence of campaigns that combine inspiration and creativity with demonstrable success, regardless of the budget available.

All finalists receive written evaluations from a member of The American Prize judging panel.

Complete listings of finalists and semi-finalists in The American Prize competitions may be found elsewhere on this blog.  

Please make us aware of any misprints:

The American Prize in Arts Marketing, 2016-17.
The American Prize winner:
The Endicott Repertory Dance Ensemble
    Cynthia Roberts, Nikki Sao Pedro Welch
    Beverly MA

CYNTHIA ROBERTS is a visual artist born and raised in New York, currently living and working north of Boston and in Detroit. Her work is grounded in a studio practice of painting and drawing and includes extended painting in the form of animation, video, and live painting collaborations with dance companies and musicians. In 2012, Roberts was a laureate of the Regards Croisés//Criss Cross: NY//Le Havre residency and production grant, with support of the French Institute, the City of Le Havre, and Triangle Arts Association in New York. She was an artist in residence in the city of Le Havre, France for the fall of 2012. Roberts obtained a B.A. at Brown University in Providence, RI and an M.F.A. in Painting at Pratt Institute in Brooklyn, NY; she is currently an Associate Professor of Studio Art at Endicott College. Her work can be found online at: and

NIKKI SAO PEDRO-WELCH obtained an MFA in Interdisciplinary Arts from Goddard College, a M.ED in Arts and Learning from Endicott College, and a BA degree in Dance from Point Park University. She is the Coordinator of Dance, head coach of the Endicott Dance Team, and professor of multiple courses in the dance program at Endicott College. She has choreographed over seven original productions for Endicott including the most recent, Armations: Activating Adaptation, “a movement, visual, and sonic superworld”(2015). Her professional work has been shown at NACHMO of Boston, Dumbo Dance in NYC in 2015, outside in Salem MA, and Dance in the Fells (Medford, MA). Nikki has taught and choreographed work for the American College Dance Association, and has been a professional dancer Danny Swain Dance Company, The Boston Celtics Dance Team, Peter DiMuro/Public Display of Motion, Quicksilver Dance, and Monkeyhouse. Dancing for these companies, Nikki has performed in many festivals including Montreal Fringe (Canada), Dumbo Dance (Brooklyn NY), NACHMO (Boston, MA) and Cool New York (Brooklyn, NY) among many professional dance venues. Her professional website is:

2nd Place:
Tallahassee Community Chorus
   Jan Smith, Gabriela Mendizabal, and Lara Larsson 
   Tallahassee FL 
for Season Promotion

The Tallahassee Community Chorus is the only mixed ensemble of its size (200+ voices) and quality in the North Florida “Big Bend” region that does not require its singers to audition.  Established in 1988, the Chorus’ unique structure encompasses singers of all ages, ethnic groups and levels of musical ability, from teens to octogenarians.  Singers and the community are provided the opportunity to learn and experience choral music in all genres under the baton of world-renowned choral conductor and teacher Dr. André J. Thomas.  The Chorus performs three concerts per season, generally with full orchestra.  Two concerts feature choral masterworks of great composers, classical to modern, while the third is the “Unity” concert, which, through song, celebrates the great diversity of our community or focuses on an issue that unites the community.  In addition, the Chorus features a different local nonprofit organization at each concert.

3rd Place (there was a tie):
Distinguished Concerts International New York
    Iris Derke, Andrea Macy & Staff
    New York NY
for Calling All Dawns
Distinguished Concerts International New York (DCINY) is the leading producer of dynamically charged musical excellence. With its unforgettable concert experiences in renowned venues, empowering educational programs, and its global community of artists and audiences, DCINY changes lives through the power of performance.

3rd Place (there was a tie):
River Oaks Chamber Orchestra
    Alecia Lawyer
    Houston TX
for Tenth Anniversary Season

The River Oaks Chamber Orchestra (ROCO) is a forty-piece professional chamber orchestra that was founded in 2005 by Alecia Lawyer. A Juilliard-trained musician with an eclectic background as a performer, recording artist, adjunct professor and radio host, Ms. Lawyer had a vision to reimagine the orchestral experience for both audience and musicians. The result is ROCO: an orchestra of all-star musicians, distinguished conductors and contemporary composers who come together from all over the world to present unexpected classics, original compositions and delightful performances that dissolve the barriers between audience and orchestra.

Alecia Lawyer
Named by Musical America as one of classical music’s Top 30 Influencers for 2015, Alecia Lawyer is the Founder, Artistic Director and Principal Oboist of the River Oaks Chamber Orchestra. ROCO, with its 40 dynamic, engaging and virtuosic professional musicians from around the nation and guest conductors from around the world, is “the Most Fun You Can Have with Serious Music!” ROCO performances are broadcast regularly to a nationwide audience on American Public Media’s Performance Today.

Ms. Lawyer was named a finalist for Texas Musician of the Year (along with Willie Nelson) and was listed as one of Houston’s Top 50 Most Influential Women. She has received numerous awards, including the Gutsy Gal Award from Houston Woman Magazine, the Sigma Alpha Iota Musician of the Year, and the Outstanding Chamber Orchestra Founder from the Houston Chronicle. She regularly presents her Entrepreneurial model and dynamic ideas to conservatories, universities and music festivals around the US such as Juilliard, Yale, SMU, Round Top and Texas Music Festival, using ROCO as a case study for community-specific orchestral building. Business and social groups in the Greater Houston area engage her to speak on numerous topics related to the creation, innovation, marketing and development of the arts. A member of the Houston Committee on Foreign Relations and a participant in the Aspen Leadership Seminar at the Aspen Institute, Alecia continues to weave musicians and audience together with the language of music through innovative programming and collaboration with ROCO.


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