Tuesday, July 16, 2019

WINNERS: arts marketing, 2018-19

The American Prize is honored to announce the winner and runners-up of  The American Prize in Arts Marketing, 2018-19.  Congratulations!

The American Prize in Arts Marketing recognizes and rewards the best marketing campaigns by performing arts organizations in America, based on submitted applications from professional or community groups. The contest seeks evidence of campaigns that combine inspiration and creativity with demonstrable success, regardless of the budget available.

All finalists receive written evaluations from a member of The American Prize judging panel.

Complete listings of finalists and semi-finalists in The American Prize competitions may be found elsewhere on this blog. Please use the chronological tool in the right-hand column to find specific results.

REMINDER: Because of many requests from artists with late spring and early summer performances, The American Prize 2019-20 will accept applications from CLASSICAL VOCALISTS, PIANISTS, CHAMBER ENSEMBLES and INSTRUMENTAL SOLOISTS postmarked or emailed by the new extended deadline date of
Monday, July 1, 2019, with extensions available by email request. (theamericanprize@gmail.com)

Applications from COMPOSERS, CONDUCTORS, STAGE DIRECTORS, CONDUCTED ENSEMBLES, ARTS MARKETERS and in the performance of American Music (BACON AWARD) will be accepted until  
Monday, August 5, 2019. (Please note that although the dates on the application forms may not be changed, rest assured that your materials will be accepted if sent by the new deadline dates in the respective contest areas.)

Please make us aware of any misprints: theamericanprize@gmail.com

The American Prize in Arts Marketing, 2018-19.
The American Prize winner:
Unison Media
Andrew Ousley
New York NY
Unison Media
Founded in 2015 by Andrew Ousley, Unison Media does a bit of everything – whether it’s handling publicity and social media for artists like Gustavo Dudamel, Lawrence Brownlee, Stefan Jackiw, Conrad Tao, On Site Opera, and many others, or building websites, or running our two concert series – we try to explore new and different ways to promote opera and classical music and to bring more beauty to a world that desperately needs it. https://www.unison.media/

Unison’s two concert series, collectively Death of Classical, include The Crypt Sessions, which features solo and chamber performances in a Crypt Chapel in Harlem, and The Angel’s Share, which presents chamber music and fully staged operas in the Catacombs at The Green-Wood Cemetery in Brooklyn. Both series have been covered by all major cultural outlets, and The Crypt Sessions was named one of The New York Times’ “Best Classical Music Concerts of 2017.” https://www.deathofclassical.com/cryptsessions

About Death of Classical (The Crypt Sessions and The Angel’s Share):

The Crypt Sessions
Our two concert series,The Crypt Sessions and The Angel’s Share, collectively Death of Classical, represent a new kind of integrated marketing, as we use them to present our PR and marketing clients in performances that garner significant media coverage, and put them in an intimate, performer-focused setting where media and industry can feel a personal connection. Via a tightly controlled and integrated marketing and PR presence, we’ve built an email list and brand around the series that allows us to sell out concerts in 3-5 minutes, and sell out the entire 1500-ticket series of The Angel’s Share with just a pair of email blasts to our list.

Controlling all elements of the performances--from artistic direction and repertoire curation, to marketing and promotion, to producing and presenting--allows us to get a full, unified picture of a microcosm of larger productions, and understand which PR/marketing initiatives sell tickets, which raise awareness, and which are more industry-focused. This also allows us to market and promote our artists in powerful new ways, while also building the brand of the company in general.

2nd Place:
Mission Minded
San Francisco Opera
Rod Lemaire
San Francisco CA 

Mission Minded—San Francisco Opera
Mission Minded is a branding firm that works exclusively with nonprofits. We believe that nonprofits only reach their highest potential if people understand the importance of their work—not just what they do, but why it matters. Every day we partner with clients like San Francisco Opera, Los Angeles Music Center, and California Symphony to help them determine the brand—or reputation—for which they want to be known. Then we help them bring that brand to life through key messages, logo design, web design, campaigns, and more. As a result, our clients successfully raise more money and attract the support they need to reach their goals. https://mission-minded.com/

About San Francisco Opera's Embrace Emotion—2018-19 Season Campaign:

Opera acts as a portal to self-discovery of the hidden emotions and experiences in each of us. San Francisco Opera’s current campaign captures these visceral emotions through the intensity of the theatrical experience. Photographic images show characters in a heightened state of emotion of love, jealousy, fear, lust. The handwriting, swirling with enthusiastic energy, reveals the feeling behind each story and taps into what’s alive in you, the audience, encouraging you to relate, connect, and share more authentically.

3rd Place:
Distinguished Concerts International NY
Andrea Niederman
New York NY  

Distinguished Concerts International NY
Distinguished Concerts International New York (DCINY) is the leading producer of dynamically charged musical excellence. With its unforgettable concert experiences in renowned venues, empowering educational programs, and its global community of artists and audiences, DCINY changes lives through the power of performance.


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